TikTok isn’t just for viral dances. It’s where communities connect, stories unfold and brands show their human side. In fact, 92% of users take action after watching Tik Tok content, whether that’s visiting a location, sharing a post or making a purchase. For franchise systems, that makes TikTok one of the best ways to highlight local stories, feature real people and build trust with audiences in every market.
Let's look at five franchise brands that are already showing how powerful TikTok can be for driving local engagement and brand love.
Franchises on TikTok: 5 Brands That Are Crushing It
DivaDance: Masters of TikTok Trends
DivaDance’s TikTok is pure joy. Their videos highlight real people—students, instructors and community members—dancing, laughing and having fun. By joining trending sounds and challenges, they make their classes feel friendly, welcoming, approachable and exciting. Their content celebrates confidence and community, giving potential customers a glimpse of the experience they’ll have when they join in.
Watch these videos for inspiration!
Last Crumb: Influencers & Franchise Social Media Collabs
Luxury cookie brand Last Crumb has built a following by combining storytelling and spectacle. Their TikToks feature influencer collaborations, celebrity shout-outs from Lili Reinhart and Doja Cat and fun “talking to people on the street” interviews that capture real reactions to their over-the-top cookie experience. It’s a great example of how franchises can use personality-driven, authentic moments to build hype and turn customers into ambassadors.
Watch these videos for inspiration!
Goldfish Swim School: Experts On Building Community
Goldfish Swim School strikes the perfect balance between fun and educational. Their TikToks feature instructors joining in on trending sounds, sharing water safety tips and showing families in action.
Theirs is an approach that builds trust and community. Viewers see the faces behind the brand and learn something valuable in every post. For parents especially, this blend of personality and purpose makes the brand feel both caring and credible.
Watch these videos for inspiration!
Freddy’s Frozen Custard & Steakburgers: Local Marketing At Scale
Freddy’s brings humor and heart to TikTok. Their behind-the-scenes clips highlight what makes their kitchens and culture so fun. They have partnered with athletes from many states to extend their local reach and create excitement around their brand. By jumping on trends and keeping things lighthearted, Freddy’s shows how franchised restaurants can feel local, human and relatable at scale.
Watch these videos for inspiration!
DoodyCalls: Scooping With Humor
DoodyCalls, a pet waste removal franchise, is relatively new to TikTok but already making a splash. Their content mixes behind-the-scenes shots, funny moments and clips that show how their service works. They’re proving that even a niche or not-super-glamorous business can stand out with humor, relatability and a willingness to experiment. It’s a reminder that you don’t need a production team, but rather a consistent presence and a clear voice!
Watch these videos for inspiration!
Bringing It All Together: How to Make TikTok Work for Any Franchise
These brands prove that TikTok is a storytelling playground where franchises can show personality, build community and strengthen local connections.
Flamel.ai makes that even easier, too. Our TikTok Integration lets franchisors and franchisees publish TikTok posts alongside Facebook and Instagram, right from the same dashboard.
It’s part of our newly released suite of tools that help franchises create, schedule and scale marketing with ease. From Social Ad Playbooks to AI Blogging for Local SEO and Bulk Scheduling with AI Captions, Flamel.ai gives franchise brands everything they need to grow locally while staying perfectly on-brand.
Schedule a demo to see how Flamel.ai can help you grow your following and customer base on TikTok, Meta and beyond!
