Running great ads on Facebook and Instagram doesn’t have to be confusing or time-consuming. That’s exactly why we created Social Ad Playbooks: a simple, plug-and-play way for franchise brands to launch professional, localized campaigns in just one click.
Whether you’re a franchisor looking to support dozens (or hundreds!) of locations, or a franchisee who just wants ads that work without fiddling in the Meta Ads Manager, Social Ad Playbooks are here to make everything—localized creative, audience targeting, ad budgeting and more—so simple, they’re done in a click.
Social Ad Playbooks: Localized, Hyper-Targeted Franchise Ads, Done in a Click
Think of a Social Ad Playbook as a ready-to-go ad kit that’s specifically designed for the franchise world. Here’s how it makes advertising for both franchisors and franchisees:
Franchisors set up their Social Ad Playbook once. They choose the right visuals, messaging to be localized to each franchise location via AI, audience targeting and campaign budget. Once the franchisors have set up their Ad Playbook, ads are available to franchisees to opt-in to.
When franchisees log in, they see brand-approved, localized and targeted campaigns they can launch in a click. With this single click, franchisees opt-in to ads that franchisors set up . . . and their ads will be totally unique and localized to their locations. Audience targeting is tailored to individual franchisee markets as well.
For Franchisors: Massive Time Savings & Scalable Franchise Ads
Launching ad campaigns across all your unique franchise locations—and their respective markets—has always meant franchisors sunk two precious resources into their efforts: money and time. Massive spreadsheets, endless copy-pasting, battling the dreaded Meta Ads UI or outsourcing this work were your only options.
Now, Flamel’s Social Ads Playbooks eliminate these hassles, keeping your scaled ad campaign work in-house. All franchisors need to do is:
Create one “parent” campaign. You’ll set up the creative, audience targeting and budgeting just once.
AI automatically localizes your ads for every franchisee. So, for example: Denver ads talk about Denver. Austin ads talk about Austin. Localization can even target by-neighborhood.
You’ll deliver franchisees brand-approved campaigns they can launch instantly, with no hassle on their end . . . and no endless customization or fielding “help me” calls on your end.
For Franchisees: On-Brand, Hyper-Targeted Franchise Ads for YOUR Location
Most franchise owners didn’t buy a business to become digital marketers. With Social Ad Playbooks, they don’t have to worry about marketing and advertising at all. All franchisees need to do is:
Log in and browse the ad campaigns franchisors have set up.
Learn what each campaign is about before deciding to run it.
Click Opt-In, then your customized ad goes live in your local market instantly.
Franchisees avoid the confusing dashboards. No time wasted lurking around Meta Ads confusing interface. And no budget is spent on audiences that might be outside of your geo. Social Ads Playbooks simplify your franchise advertising, helping franchisees focus on running their business, instead.
Social Ad Playbooks Are Revolutionary for Franchise Ads
By building campaigns once at the franchisor level, and making them instantly available to every location, multi-location businesses:
Save massive amounts of time setting up and customizing ads
Reduce errors across ad creative, audience targeting and budgeting
Keep ads polished and on-brand, thanks to Flamel’s proprietary BrandCheck AI
Every customer sees a message tailored to their city or neighborhood, helping them find your business. Every franchise location benefits from brand-approved creative. And best of all, nobody has to wrestle with the Meta Ads Manager ever again.
It’s advertising that’s consistent, quick, and refreshingly simple.
With Social Ad Playbooks, running franchise ads doesn’t have to feel like rocket science. It makes franchise simple, for everyone and every location.
