TikTok isn’t just for viral dances. It’s where communities connect, stories unfold and brands show their human side. In fact, 92% of users take action after watching Tik Tok content, whether that’s visiting a location, sharing a post or making a purchase. For franchise systems, that makes TikTok one of the best ways to highlight local stories, feature real people and build trust with audiences in every market. 

Let's look at five franchise brands that are already showing how powerful TikTok can be for driving local engagement and brand love.

Franchises on TikTok: 5 Brands That Are Crushing It

DivaDance: Masters of TikTok Trends

DivaDance’s TikTok is pure joy. Their videos highlight real people—students, instructors and community members—dancing, laughing and having fun. By joining trending sounds and challenges, they make their classes feel friendly, welcoming, approachable and exciting. Their content celebrates confidence and community, giving potential customers a glimpse of the experience they’ll have when they join in.

Watch these videos for inspiration!

• 💃 Diva Dance Dance Highlights

• 😂 Unhinged Instructor Dance Names

• 🪩 A Dance for Entering Dance Class

Last Crumb: Influencers & Franchise Social Media Collabs

Luxury cookie brand Last Crumb has built a following by combining storytelling and spectacle. Their TikToks feature influencer collaborations, celebrity shout-outs from Lili Reinhart and Doja Cat and fun “talking to people on the street” interviews that capture real reactions to their over-the-top cookie experience. It’s a great example of how franchises can use personality-driven, authentic moments to build hype and turn customers into ambassadors.

Watch these videos for inspiration!

• 🤳 A Top-Tier Influencer Collab

• 🏆 Cookie + Emmy Award Stack 

• 🏋️‍♀️ A Sweet Treat at the Gym

Goldfish Swim School: Experts On Building Community

Goldfish Swim School strikes the perfect balance between fun and educational. Their TikToks feature instructors joining in on trending sounds, sharing water safety tips and showing families in action. 

Theirs is an approach that builds trust and community. Viewers see the faces behind the brand and learn something valuable in every post. For parents especially, this blend of personality and purpose makes the brand feel both caring and credible.

Watch these videos for inspiration!

• 💪 Overcoming The Fear Of Swimming

• 😄 A Funny Pool Tour

• 🏊 Instructor Highlights

Freddy’s Frozen Custard & Steakburgers: Local Marketing At Scale

Freddy’s brings humor and heart to TikTok. Their behind-the-scenes clips highlight what makes their kitchens and culture so fun. They have partnered with athletes from many states to extend their local reach and create excitement around their brand. By jumping on trends and keeping things lighthearted, Freddy’s shows how franchised restaurants can feel local, human and relatable at scale.

Watch these videos for inspiration!

• 🏌️ Their Bubba Watson Partnership

• 🍦 How To Make Freddy’s Frost

• 🍔 Funny Customer Highlights 

DoodyCalls: Scooping With Humor

DoodyCalls, a pet waste removal franchise, is relatively new to TikTok but already making a splash. Their content mixes behind-the-scenes shots, funny moments and clips that show how their service works. They’re proving that even a niche or not-super-glamorous business can stand out with humor, relatability and a willingness to experiment. It’s a reminder that you don’t need a production team, but rather a consistent presence and a clear voice!

Watch these videos for inspiration!

• 💩 DoodyCalls Went From This To This

• 🚚 DoodyCalls Truck Highlights

Bringing It All Together: How to Make TikTok Work for Any Franchise

These brands prove that TikTok is a storytelling playground where franchises can show personality, build community and strengthen local connections. 

Flamel.ai makes that even easier, too. Our TikTok Integration lets franchisors and franchisees publish TikTok posts alongside Facebook and Instagram, right from the same dashboard.

It’s part of our newly released suite of tools that help franchises create, schedule and scale marketing with ease. From Social Ad Playbooks to AI Blogging for Local SEO and Bulk Scheduling with AI Captions, Flamel.ai gives franchise brands everything they need to grow locally while staying perfectly on-brand. 

Schedule a demo to see how Flamel.ai can help you grow your following and customer base on TikTok, Meta and beyond!

Sharing social content across dozens—or even hundreds—of franchise locations takes serious time. Between creating posts, keeping captions consistent and tailoring content to each market, it’s easy to spend hours pre-scheduling unique posts per franchise location.

That effort really matters though, as 84% of consumers search for local businesses online every day. 

Considering this, content consistency and accuracy across your digital presence aren’t optional. They’re essential in helping customers find you. Franchises that maintain strong local SEO and unified messaging build higher brand trust and drive more foot traffic. 

Driving consistent foot traffic via localized SEO and social following is exactly why Flamel.ai created its Bulk Scheduling tool. It’s part of our new four tool suite, which helps franchise marketers do more in less time, with smarter AI-driven support.

How Bulk Scheduling Simplifies Localized Franchise Marketing

Creating consistent social content has always been a tug-of-war between scale and authenticity. You need posts that look great, sound on-brand and feel personal locally to each of your markets.

That's where Bulk Scheduling steps in. With it, you can:

• Create a full month of social content across multiple locations in minutes.

• Automatically generate AI captions, hashtags and alt text.

• Personalize each post for every franchise location, all while staying on brand.

Here’s how it works: 

1. You select the images, videos and gifs you want to share.

2. You pick which franchise locations and social accounts you want to share content from.

3. You decide what times and how often you want posts to publish.

4. Flamel.ai writes localized captions for your posts, personalizing them for each market.

5. And then—BOOM!—a full month’s worth of localized social posts are scheduled.

This saves hours of repetitive work updating and localizing content per franchise location, while maintaining perfect balance between efficiency and authenticity. Our BrandCheck AI ensures all posts are tuned toward your brand voice.

Smarter Together: How Your Top Content Library Supercharges Bulk Scheduling

Bulk Scheduling makes it fast to create and post content . . . and Flamel’s Top Content Library makes sure you’re posting the right content.

Our Top Content Library helps you:

• Gather and rank posts from every franchise location.

• Filter by engagement, impressions, or reach to find top-performing content.

• Repurpose winning posts with media, captions, and hashtags ready to localize.

By showing what works across your franchise, the Top Content Library lets you repurpose winning posts. Bulk Scheduling makes this even easier with media, captions and hashtags that are automatically localized.

A Complete Ecosystem for Localized, On-Brand Franchise Marketing

Together, these tools make it simple to create, schedule and optimize content that’s personalized for every market, while keeping everything consistent and on-brand.

From one centralized franchise marketing platform, teams can:

• Run Social Ad Playbooks, which fully-localized Meta ad campaigns in just one click.
  
  

• Use AI Blogging for Local SEO to help each location rank in search and drive local foot traffic to their store.
  
  

• Maintain high quality brand standards across every post and every social account, with the assurance of BrandCheck AI.

When these tools work together, they don’t just make posting faster. They make your entire marketing operation smarter. And that means more customers finding (and visiting) your local franchise locations.

Schedule a demo here to see how Flamel’s Bulk Scheduling can make marketing magic for every location!

Who has time to write, edit and publish localized blogs across dozens or hundreds of franchise locations? Unless you’re a content marketer on a franchise marketing team, blogging to fuel local SEO per location is tedious and time-consuming. 

And let’s be real . . . with so much on your plate as a franchisor or franchise owner, these tasks are likely impossible. This is especially true as it takes an average of 8 hours to publish a high-quality blog.

That’s why we built AI Blogging for Local SEO. This is one tool within our new four-tool suite. AI writes on-brand, search-optimized blog posts that speak directly to each franchise location’s customers, helping them find your store, studio, location or shop within their own area.

How the AI Blog Writer Works for Franchise Marketers

Think of Flamel’s AI blog generator as a ready-to-go content engine for your franchise. Instead of investing the standard 8 hours of writing time, Flamel’s AI blog writer will craft on-brand and localized posts for each franchise location. It helps franchise marketers: 

• Create branded blog templates. Franchisors can set the voice, topics and brand guardrails for both AI and franchisees to adhere to when writing blogs. Flamel is trained in your unique brand voice, so every blog sounds like you, no matter which location publishes it.
  
  
  
  

• AI localizes posts for every market. Blog posts automatically include city- and neighborhood-level keywords, helping each franchise location rank locally on Google.
  
  
  

• Franchisees publish in seconds. Even if they’ve never written a blog before, our AI blog generator delivers franchisees expert-level, brand-approved posts that are tailored to attract customers in their local communities.

The result? A marketing win for everyone! Franchisors get consistent, quality content marketing across every location. Franchisees get higher local discoverability. And customers get helpful, local content that connects them with your business.

SEO & BrandCheck AI: Built-In Quality Control

Of course, great blogging isn’t just about writing. It’s about being found by the right people. That’s why Flamel’s AI blog writer includes built-in SEO guidance and guardrails.

Our state-of-the-art large language model researches and recommends keywords and phrases to inject throughout your blog post. After researching and writing an AI blog for your franchise location, our proprietary BrandCheck AI reviews and scores each post for SEO performance, while keeping everything polished and on-brand. 

This means every blog post is not only optimized for search but also aligned with your voice, ensuring consistency across your system.

Why Local AI Blog Writing Matters

Our AI blog writer meets consumers where they are. Because people don’t just search “pet grooming” or “dance class.” They search for “pet grooming near me” or “dance classes in Austin.” 

These searches are where local SEO really shines. Roughly 80% of local searches lead to conversions, a far higher rate than typical online ads. Couple that with the fact that about 72% of consumers visit a store within five miles of their search, and you see the proof that local search drives real customers through your doors.

By turning local SEO blogging into something easy, fast, and scalable, Flamel helps your brand be found where it matters most.

AI Blogging Is One Part of the Franchise Marketing Hub

The blogging tool is just one piece of Flamel’s brand new product suite, which also includes Social Ad Playbooks, a new TikTok integration and bulk social post scheduling. Together, these features give franchise brands a complete, centralized marketing hub—where every franchisee gets on-brand franchise marketing AI tools across search, social and ads.

With AI Blogging for Local SEO, you’re not just posting articles. You’re helping customers discover your brand right where they live, work and search.

Ready to see it in action? Schedule a demo today!

Running great ads on Facebook and Instagram doesn’t have to be confusing or time-consuming. That’s exactly why we created Social Ad Playbooks: a simple, plug-and-play way for franchise brands to launch professional, localized campaigns in just one click.

Whether you’re a franchisor looking to support dozens (or hundreds!) of locations, or a franchisee who just wants ads that work without fiddling in the Meta Ads Manager, Social Ad Playbooks are here to make everything—localized creative, audience targeting, ad budgeting and more—so simple, they’re done in a click.

Social Ad Playbooks: Localized, Hyper-Targeted Franchise Ads, Done in a Click

Think of a Social Ad Playbook as a ready-to-go ad kit that’s specifically designed for the franchise world. Here’s how it makes advertising for both franchisors and franchisees:

• Franchisors set up their Social Ad Playbook once. They choose the right visuals, messaging to be localized to each franchise location via AI, audience targeting and campaign budget. Once the franchisors have set up their Ad Playbook, ads are available to franchisees to opt-in to.

• When franchisees log in, they see brand-approved, localized and targeted campaigns they can launch in a click. With this single click, franchisees opt-in to ads that franchisors set up . . . and their ads will be totally unique and localized to their locations. Audience targeting is tailored to individual franchisee markets as well. 

For Franchisors: Massive Time Savings & Scalable Franchise Ads

Launching ad campaigns across all your unique franchise locations—and their respective markets—has always meant franchisors sunk two precious resources into their efforts: money and time. Massive spreadsheets, endless copy-pasting, battling the dreaded Meta Ads UI or outsourcing this work were your only options. 

Now, Flamel’s Social Ads Playbooks eliminate these hassles, keeping your scaled ad campaign work in-house. All franchisors need to do is:

• Create one “parent” campaign. You’ll set up the creative, audience targeting and budgeting just once.
  
  

• AI automatically localizes your ads for every franchisee. So, for example: Denver ads talk about Denver. Austin ads talk about Austin. Localization can even target by-neighborhood.
  
  

• You’ll deliver franchisees brand-approved campaigns they can launch instantly, with no hassle on their end . . . and no endless customization or fielding “help me” calls on your end.

For Franchisees: On-Brand, Hyper-Targeted Franchise Ads for YOUR Location

Most franchise owners didn’t buy a business to become digital marketers. With Social Ad Playbooks, they don’t have to worry about marketing and advertising at all. All franchisees need to do is:

• Log in and browse the ad campaigns franchisors have set up.
  
  

• Learn what each campaign is about before deciding to run it.
  
  

• Click Opt-In, then your customized ad goes live in your local market instantly.

Franchisees avoid the confusing dashboards. No time wasted lurking around Meta Ads confusing interface. And no budget is spent on audiences that might be outside of your geo. Social Ads Playbooks simplify your franchise advertising, helping franchisees focus on running their business, instead.

Social Ad Playbooks Are Revolutionary for Franchise Ads

By building campaigns once at the franchisor level, and making them instantly available to every location, multi-location businesses: 

• Save massive amounts of time setting up and customizing ads 
  
  

• Reduce errors across ad creative, audience targeting and budgeting
  
  

• Keep ads polished and on-brand, thanks to Flamel’s proprietary BrandCheck AI

Every customer sees a message tailored to their city or neighborhood, helping them find your business. Every franchise location benefits from brand-approved creative. And best of all, nobody has to wrestle with the Meta Ads Manager ever again. 

It’s advertising that’s consistent, quick, and refreshingly simple.

With Social Ad Playbooks, running franchise ads doesn’t have to feel like rocket science. It makes franchise simple, for everyone and every location.

Try it for your brand by scheduling a demo here!