Localized marketing is the best way for multi-location brands to drive engagement and revenue growth across every unit of their business.
In our hands-on social strategy session, Flamel.ai’s Zach Martin and Bridget Johnston dive deep into the power of localized marketing, showing how it can triple engagement and increase revenue by 23%. This makes sense as we see that 94% of high-performing multi-location brands have a dedicated local marketing strategy, citing both organic and paid social among their top marketing priorities.
You can tune in to a video of this social strategy session here. Use it as a guide when filling out your copy of The Multi-Location Guide to Brand Strategy, a simple yet powerful tool for franchisors and franchisees to optimize their marketing efforts while maintaining brand standards across multiple locations.
4 Key Strategies Covered in Our Localized Marketing Session
When it comes to marketing across multiple locations, we see that consumers engage significantly more with brands that tailor social content to cater to the interests and needs of their local communities. Below, you’ll find a preview of four ways multi-location brands, franchisors, and franchises can make the most of their local marketing efforts.
All of these strategies are covered in the video session, and they have their own detailed worksheets covering each throughout The Multi-Location Guide to Brand Strategy.
Organic Social Posts & Strategy
In the social strategy session, we outline the importance of creating content that speaks directly to each location’s audience, showing how to address localized social in the Guide’s customizable pages. From hyper-local promotions to community engagement, organic social posts can be a cost-effective way to increase visibility and customer loyalty.
Paid Social Posts & Strategy
Paid social media campaigns can amplify a brand’s presence in local markets. The session covers targeting strategies that ensure your ads reach the right people in the right locations, maximizing ROI and improving campaign effectiveness. As Flamel.ai has recently launched new paid social tools, it is now easier than ever to enhance your multi-location advertising efforts.
Guiding Adherence to Brand Standards
Maintaining a consistent brand image across multiple locations can be quite challenging, especially as many ‘zees don’t have loads of marketing experience. Yet, this is crucial for building brand recognition and trust with customers. The session provides clear guidelines for ensuring franchisees adhere to brand standards while still allowing them the flexibility to create social content that suits their local, unique audiences.
Content Moderation Best Practices
The Guide and social strategy session also cover how to manage user-generated content and interact with followers across multiple social profiles. Having content moderation standards in place ensures that your brand maintains a positive reputation online and meets community guidelines.
Download The Multi-Location Brand Guide for Social Strategy Now!
Our Multi-Location Brand Guide is a comprehensive, 10+ page workbook that is designed to help franchisors and franchisees align their marketing efforts with proven best practices. Easy to fill out and distribute, this guide ensures that everyone on your extended teams is on the same page, from social media strategies to content moderation.
By leveraging the Multi-Location Brand Guide, franchisors can streamline their marketing processes, ensure brand consistency, and ultimately drive better results across all locations.
👉Download the customizable Multi-Location Brand Guide here.
👉 And Watch the Full Social Strategy Session to help you customize your Guide here.
