When you’re managing ads across dozens of franchise locations, even “simpler” campaigns can eat hours away from your week. That was the case for DivaDance, a dance fitness franchise that runs ads for everything from two-week trial offers to special seasonal promos across their 60+ studios.

Before partnering with Flamel.ai, setting up paid social campaigns could take up to 10 hours. Now? DivaDance can launch fully customized Meta ads campaigns in under 10 minutes.

Here’s how they did it . . . and why it felt “magical.”

The Problem: Ad Builds Can Take Days 

DivaDance’s team had been managing their Meta campaigns manually, tweaking every piece of creative, setting targeting per location, linking forms, tracking budgets, and more. Franchise marketing teams know this process—and how time consuming it is (or *ahem* used to be)—all too well. However, as localized social ads return $5 for every $1 franchises spend, all multi-location businesses need to run these types of ads in order to connect with their local audiences. 

Imagine doing the exact same thing 40 times just to run one promotion. Every campaign, no matter how simple, can quickly become a logistical headache. This issue is exemplified for multi-location franchises, as different business locations often need different forms, URLs to drive consumers to, and location-specific messaging.

That’s how Meta ads needed to be built before Flamel.ai. Now, they’re built in minutes and ad creative contents are dynamically updated to match the needs of local regions and their audiences’ preferences. 

The Solution: Flamel.ai’s Social Ads Solutions

Flamel.ai’s new social media ads tools were designed for multi-location franchise brands, just like DivaDance. In just a few clicks, the DivaDance marketing team spun up over 40 localized ads, instantly. 

In a few minutes, they:

• Created one parent campaign with creative content that’s set to dynamically update, based on studio location
  
  
  

• Auto-generated localized ads for their network of studios
  
  
  

• Linked the right forms and landing pages per location, so audiences are given more personalized experiences that connect them to a nearby DivaDance studio

“It was genuinely magical,” said Joe Andosca, DivaDance’s Chief Innovation Officer and Head of Marketing, when describing the experience of using Flamel to build the franchise’s social ads.

Flamel.ai even analyzed DivaDance’s existing Meta ads account data to pre-fill common targeting, interests, and budget preferences. This saves their team even more time, keeping them from rebuilding and re-entering information every time they start a new campaign. 

The Results: Localized Social Ads Were Built Really Quickly

Here’s what DivaDance achieved within the first session using Flamel.ai for franchise social ads:

• 44 new ads were launched in under 10 minutes
  
  
  

• Campaign build was time cut by 90%
  
  
  

• Dynamic ad copy and creative are now automatically personalized by studio location
  
  
  

• Instant form management is streamlined across locations
  
  
  

• Clean, organized ad structure offers better reporting
  
  

“Flamel.ai definitely saves a ton of time,” said Andosca. “That’s great. That’s the goal.” 

Flamel.ai’s Social Ads Are Built for Scaling Franchises

Another win? Flamel’s tools aren’t just fast . . . they’re smart. DivaDance’s team used dynamic variables to customize ad copy with each city’s name, studio links and more. 

Long story short: This means no more rewriting the same content dozens of times, in order for it to fit each unique location!

Additionally, our franchise social ads platform makes editing and pausing campaigns easy too, perfect for when only some franchisees opt into a promotion, sale, or event. For example, if only 20 studios opt in to participate in a seasonal campaign, DivaDance can easily create and launch said ads for those select 20 locations. 

Final Takeaway: Social Ads for Franchises Are Easier to Build, Faster to Launch & Deeply Personalized

Scaling social ads for franchises used to mean spreadsheets, help sessions, and hours of repetitive setup. With Flamel.ai, DivaDance traded all that for speed, a simple-to-navigate structure, and scalable success.

If you’re a multi-location brand who wants to save time and personalize advertising for the businesses within your portfolio, make advertising on Meta faster, easier and more effective with Flamel.ai.

Schedule a demo to try it today.

Running Meta ads (Facebook + Instagram) for a single business is challenging enough. 

Running Meta ads for dozens or hundreds of locations? That requires a whole new level of strategy, efficiency, and technology.

Franchise marketing teams and multi-location brands need to master the art of scaling campaigns, without sacrificing creativity, audience relevance, or ROI.

Here are the best practices for multi-location Meta ad campaigns every franchisor and digital marketing team should follow . . . Just in time for Flamel.ai’s social ads launch!

Unify Brand Messaging & Customizing Locally

Consistency builds trust. Local relevance drives action. In fact, franchises using AI-powered localization can quickly adapt content for different regions, leading to faster go-to-market and improved campaign results.

Your franchise digital marketing strategy should create campaigns that align with your national brand voice while addressing what matters most to customers in each location.

• Use branded creative templates that allow space for local customization.

• Reference regional events, seasons, or local offers in creative and ad copy.

• Feature local reviews, staff, or customer stories when possible.

Prioritize the Right Audience Targeting

Digital marketing for franchises lives and dies by how well you reach the right people. Advertising with Meta makes pin-pointing the right people possible. Today, franchisors can enhance audience targeted with:

• Geo-targeting by city, ZIP code, or radius.

• Layering in interests and behaviors aligned with your ideal customers.

• Building lookalike audiences from your best-performing locations.

• Adjusting for demographics like age, income, and household composition where appropriate.

Tip: If you’re still setting this up manually for every location, it’s time to upgrade to a digital marketing franchise tool that automates this process. Flamel’s new social ads tools for franchisors does just that!

Let AI Simplify Social Ad Testing

Testing multiple creative variations manually across dozens of locations? That’s not scalable.

AI franchise tools like Flamel.ai can:

• Suggest copy and calls-to-action based on what’s working.

• Auto-generate creative variations for different audiences or regions.

• Identify early winners and recommend where to reallocate budget.

Smart creative testing is how you improve return on ad spend (ROAS)—without burning out your team.

Track the Metrics That Matter

Many franchise ads fail not because they perform poorly, but because marketers don’t know what to measure—or how. Ad automation and centralized reporting aren’t luxuries. They’re the only ways franchisors can keep up with what’s happening across every business location’s advertising efforts!

Our latest release makes track across every location and ad easy by showing the following metrics in franchisors’ social ads dashboard:

• ROAS (Return on Ad Spend): How much revenue you earn for every dollar spent.

• CPL (Cost Per Lead): Critical for franchise lead generation meta ads.

• CTR (Click-Through Rate): Measures how engaging your creative is.

• Conversion Rate: Shows how many clicks become leads or sales.

• CPM (Cost Per Thousand Impressions): Useful for understanding ad reach efficiency.

Pro Tip: Use an ad analytics platform built for franchise analytics to track these KPIs by location—not just at the corporate level.

Optimize for ROI, Not Just Reach

Your goal isn’t just getting seen. It’s driving revenue. 

Franchises using Meta ads to their full capabilities typically see $1 spent → $5 returned. However, this can only be achieved when campaigns are monitored, optimized, and scaled properly. AI-powered franchise analytics platforms can surface insights your team might miss and help you stay ahead of performance trends.

Comprehensive Meta ads analytics are displayed prominently on Flamel.ai’s social ads dashboard. These reports should guide every decision, from which creative gets more budget to which locations need new targeting strategies.

The Future of Multi-Location Ads Is Smarter, Faster & More Profitable With AI

Running Facebook ads for franchises doesn’t have to mean juggling spreadsheets, manually resizing graphics, or guessing what’s working. With the right strategy, AI-powered tools, and performance tracking, multi-location Meta ad campaigns can become a growth engine for every single market you serve.

At Flamel.ai, we just launched the easiest way to run high-ROI Meta ads across every franchise location. And even better—we’re offering select new users a $500 Meta Ads credit to see it in action.

Claim Your $500 Credit & Scale Smarter

Running social ads isn’t exactly easy.

Running ads that drive profit across dozens—or hundreds—of locations? That makes everything so much more complicated. 

That’s also where ad analytics becomes mission-critical.

If you’re a franchisor—or on a franchise marketing team—you already know the stakes. Regular use of analytics, including location analysis, audience insights, and A/B testing-continuously improves campaign performance and business outcomes, especially for franchise businesses.

Tracking the right metrics also helps your franchisees who want clear, simple answers on what social ads are supporting their specific business location. And they may ask questions like: 

• “Is the ad working?”

• “How many leads did it bring in?”

• “What’s my return?”

The only way to answer confidently? Tracking the right Meta ads analytics from day one. Flamel.ai’s marketing hub now offers robust analytics to track for every location across your franchise. Here’s what it shows every franchisor, in order to maximize ROI and scale smarter.

Social Ad Analytics Every Franchisor Should Track

ROAS (Return on Ad Spend)

Let’s start with the ultimate metric: Return on Ad Spend (ROAS). 

Your return on ad spend tells you how much revenue you’re making for every $1 spent on ads. Franchises investing in paid social advertising can see a ROAS of 5:1, meaning that every $1 spent on social ads generates $5 in revenue.

Why ROAS matters for franchise advertising:

• Shows which campaigns are actually driving revenue (not just engagement)
  
  

• Allows you to scale winning creative choices and locations’ audiences that are making purchases from your ads

• Helps justify ad spend to franchisees and franchise leadership
  
  
  

Pro Tip: ROAS should be tracked per location, not just system-wide, which is exactly what Flamel.ai’s paid social toolset does!

Cost Per Lead (CPL)

For franchise lead generation Meta ads, your CPL tells you how efficiently you’re acquiring prospects. This is prominently displayed on the Flamel.ai social ads dashboard. 

Why CPL matters for franchises:

• Compares campaign efficiency across markets
  
  
  

• Identifies where your targeting or creative might need refining
  
  
  

• Keeps customer acquisition costs in check as you scale

Example: Your Denver location might generate leads at $12 each, while your Houston location pulls them in at $8. Flamel’s franchise analytics helps you identify these differences, then optimize Denver’s ads accordingly.

Click-Through Rate (CTR)

CTR shows the percentage of people who saw your ad and clicked. It’s a direct measure of how effective your ad campaign is at capturing attention and prompting action. A high CTR means your creative and targeting are resonating with your audiences! 

In fact, by monitoring CTR, franchisors and franchise marketers can also identify which ads, creatives, or campaigns are underperforming, so budgets and strategies can be adjusted for better results.

Why CTR matters for franchises:

• Measures how compelling your creative and messaging are
  
  
  

• Can indicate ad fatigue or creative mismatches
  
  
  

• Higher CTRs often lead to lower cost per lead (CPL)

Pro Tip: Multi-location businesses need to always test localized creative! What works in Chicago might flop in Tampa.

Conversion Rate

Getting clicks is nice. Getting conversions is even better.

Conversion rate tracks the percentage of clicks that turn into leads, appointments, or purchases. Flamel.ai breaks this down to the individual ad conversion levels, showing which exact ads and locations are excelling.

Why conversion rate matters for franchises:

• Measures locations’ advertising effectiveness
  
  
  

• Identifies drop-off points in the customer journey
  
  
  

• Allows for precise ad funnel optimizations

With Flamel.ai’s tools, you can monitor conversion rates by location and apply learnings system-wide.

Impressions & Reach

Your impressions (how often the same person sees your ad) and reach (how many unique users see it) help you balance ad visibility and avoid audience fatigue.

Why impressions & reach matter for franchises:

• Prevent overspending on the same audience
  
  
  

• Help expand into new lookalike audiences
  
  
  

• Support healthy campaign pacing across locations

Spend: Cost Cost Per Click (CPC)

CPM stands for "cost per mille," with "mille" meaning one thousand (from Latin and old French). That’s why it’s often called cost-per-thousand. In simple terms, CPM is the amount a marketer pays for every 1,000 times their digital ad is shown.

CPC helps gauge the competitiveness of your audience targeting and the efficiency of your ad spend. Knowing your CPC helps you forecast costs and allocate spend efficiently to maximize results. It also provides a clear metric for comparing the effectiveness of different campaigns, creatives, or targeting strategies, enabling data-driven decisions.

Why CPM & CPC matter for franchises:

• Indicates whether you're paying a premium for certain audiences
  
  
  

• Helps spot early signs of audience fatigue or a poor or successful creative match
  
  
  

• When paired with CTR and CPL, this tells a full story of ad performance

How Are AI-Powered Franchise Analytics Changing the Game?

Manually tracking these metrics across multiple markets is incredibly time-consuming and error-prone. Thankfully, this is where artificial intelligence franchise tools like Flamel.ai make the difference. Our franchise social advertising platform: 

• Automatically monitors Meta ads analytics per location
  
  
  

• Identifies winning creative combinations by market
  
  
  

• Clarifies budget reallocations to maximize ROAS
  
  
  

• Simplifies reporting for both franchisors and franchisees
  
  
  

If you want to scale digital marketing for franchises without hiring a data scientist for every region, AI franchise tools are now the competitive edge. By tracking the right Meta ads analytics and using AI to streamline data collection and optimization, franchisors can help every business location achieve: 

• Better lead generation

• Higher ad conversion rates

• Stronger contributions to system-wide ROAS

Want to see how it works? Book a Demo and Get Early Access

If you're running a franchise marketing plan without a clear paid social strategy, you're leaving revenue—and brand growth—on the table. In fact, for franchises using paid social advertising, a successful campaign can yield a return of 5:1. This means that every $1 spent on social ads generates $5 in revenue. 

It’s clear that paid social is profitable for franchise marketing, as it enables sophisticated audience targeting, ensuring ad creative and budgets reach users most likely to convert. AI takes this to another level by localizing content to fit individual market tastes.

Whether you have 10 locations or 200, mastering digital marketing for franchises means creating ad campaigns that are consistent, scalable, and localized. 

That’s why we built this 3-month paid social advertising roadmap to help you streamline your efforts, capture more leads, and drive revenue across every market in your business portfolio. 

Month 1: Foundation & Strategy

Before you launch a single ad, you need to lay the groundwork. Month 1 is all about planning, asset creation, and audience research.

Month 1 Franchise Marketing Checklist:

• Define your campaign goals: Do you want to run a brand awareness campaign? A lead generation or customer acquisition campaign? Or something else? 

  • Identify key offers or promotions for your business.

  • Research and set baseline Key Performance Indicators (KPIs) that’ll determine campaign success, such as reach, engagement, lead cost, conversion rates. Need to learn the basics of setting KPIs? This is a great learning resource!
    

• Audit your current creative assets and refresh where needed. Need help with this? Our Social Strategy Playbook has worksheets that makes creative audits easy!
  

• Set up (or audit) Meta Ads accounts for all franchise locations.

  • Evaluate your current franchise lead generation meta ads performance, if applicable.

  • Determine who your primary audiences are in each location. What are their age ranges, gender, interests, behaviors, income levels, and previous purchasing data, if possible.
    
    

• Collect local content—or tell franchisees to do so—by collecting location-specific photos, testimonials, etc.

  
  

Pro Tip: Does this all sound confusing or like too much work? If it does—and you’re still manually juggling creative requests and ad account setups—it’s probably time to invest in a digital marketing franchise platform like Flamel.ai to centralize assets and simplify multi-location campaign management. 

Month 2: Creative Development & AI-Driven Audience Building

With a solid foundation in place, Month 2 focuses on enhancing scroll-stopping ad creative and identifying the best audiences using data and AI insights. 

Month 2 Franchise Marketing Checklist:

• Design creative templates that can be customized per location with Flamel.ai.
  
  

• Write ad copy tailored to each audience segment. If you need help with this, our AI Caption Generator will resolve your writer’s block in a snap!
  

• Develop a campaign schedule for the next 60 days in Flamel’s calendar view.
  
  

• When launching ad campaigns, build custom audiences and lookalike audiences for Meta Ads in your Flamel.ai dashboard.

  
  

• You can also monitor ad performance tracking in your Flamel.ai dashboard.
  
  

• When launching your initial ads, do so with moderate budgets to gather performance data.

Real Talk: Without automation, this month will become a logistical nightmare for multi-location businesses. AI automates ad creative adjustments, monitors engagement, and recommends optimizations across your franchise ads. 

It’s almost like you can set it, forget it, and still collect those $5 for every $1 spent!

Month 3: Optimization & Scaling

Throughout Month 3, you’ll optimize ad campaigns and start scaling up what works. Franchisors can quickly and easily determine what works and what doesn’t in Flamel.ai’s ad analytics dashboard. 

Month 3 Franchise Marketing Checklist:

• Review performance data from Month 2: CTR, CPC, lead quality, conversions.
  
  
  

• Identify your top-performing creative assets, targeted audiences, and franchise locations. These are all easily accessible in the Flamel.ai paid ad analytics dashboard.

  • Pause underperforming ads and reallocate budget.

  • Scale winning ads system-wide (with local customizations).
    
    
    

• Develop fresh creative for audience fatigue prevention.

  • This includes designing new spins on images, videos, and content that performed well!

  • Leverage AI tools to suggest new headlines, visuals, and CTAs. Our Free Marketing Tools Library has a lot of options to make this easier for you.

Pro Tip: Use your AI-powered franchise marketing platform to automate retargeting and creative refresh cycles. This ensures your audience stays engaged without needing—or burning out—an entire marketing team.

Why Paid Social + AI = Franchise Growth

A great franchise marketing plan isn’t static. It evolves based on audience behavior, campaign data, and market shifts. By combining artificial intelligence franchise tools with a clear, step-by-step paid social plan, franchisors can:

• Increase lead volume while decreasing acquisition cost.
  
  
  

• Improve local engagement with hyper-targeted creative.
  
  
  

• Save time and reduce manual workload.
  
  
  

• Scale successful strategies system-wide faster.

If you want franchise digital marketing that actually drives growth, this is the roadmap to follow.

Ready to Simplify & Scale Your Franchise Ads?

At Flamel.ai, we believe scaling multi-location Meta ads shouldn’t require heroic manual effort. Our new paid social tools help franchisors launch, customize, and optimize location-based ads across their entire brand portfolio.

Want to see how it works and try it for your brand? Book a Demo and Get Early Access