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How to Find Your Best Social Media Content to Boost
Strategy

How to Find Your Best Social Media Content to Boost

Not every popular post deserves ad budget. Here's how franchise brands can spot the organic content worth putting paid spend behind.

Alex Hayden
October 23, 2026
How to Turn Your Best Google Reviews Into Social Media Posts
Strategy

How to Turn Your Best Google Reviews Into Social Media Posts

Your best Google reviews can do more than sit on a business profile. Here's how franchise brands can turn them into social posts that build trust.

Alex Hayden
October 20, 2026
Which Meta Ad Type Should You Use? A Guide for Franchise Brands
Paid Advertising

Which Meta Ad Type Should You Use? A Guide for Franchise Brands

Awareness, Traffic, Engagement, Leads, or Sales? Here's how franchise brands can choose the right Meta ad objective based on their marketing goals.

Alex Hayden
October 19, 2026
Which Google Ad Type Should You Use? A Guide for Franchise Brands
Paid Advertising

Which Google Ad Type Should You Use? A Guide for Franchise Brands

Search, Display, or Performance Max? Here's how franchise brands can choose the right Google ad type based on their goals, budget, and need for control.

Alex Hayden
October 12, 2026
How to Manage Google Business Profiles for Multiple Franchise Locations
Strategy

How to Manage Google Business Profiles for Multiple Franchise Locations

Managing Google Business Profiles across a franchise network comes down to five things: accurate, consistent, local, active, and measured.

Alex Hayden
October 9, 2026
How to Choose the Right Keywords for Your Google Search Ads
Paid Advertising

How to Choose the Right Keywords for Your Google Search Ads

Choosing the right Google Search Ads keywords starts with customer intent, not keyword volume, especially for multi-location franchise brands.

Alex Hayden
October 7, 2026
How Franchise Brands Can Prepare for the Rise of AI Search Advertising
Paid Advertising

How Franchise Brands Can Prepare for the Rise of AI Search Advertising

AI search advertising is emerging as a new local discovery channel. Here's how franchise brands can prepare before it becomes mainstream.

Alex Hayden
October 2, 2026
Yext and Flamel logos over a black background
AI & Automation

Yext signs definitive agreement to acquire Flamel.ai, extending its agentic marketing platform into local paid media

Planned acquisition adds localized ad execution across Google, Meta, and ChatGPT, giving multi-location brands one platform for organic and paid visibility

September 30, 2026
What Your Franchise's Social Media Analytics Are Actually Telling You
Strategy

What Your Franchise's Social Media Analytics Are Actually Telling You

Franchise social media analytics aren't a scorecard, they're a feedback loop. Here's how to read what the numbers are actually telling you.

Alex Hayden
September 25, 2026
Social Media Slang for 2027 (and the Top 25 Phrases you Need to Know)
Social Media

Social Media Slang for 2027 (and the Top 25 Phrases you Need to Know)

Discover 25 social media slang words and phrases to know in 2027, plus five classics that are still going strong. Keep your brand in the know.

Alex Hayden
September 23, 2026
How to Localize Franchise Social Media at Scale
Social Media

How to Localize Franchise Social Media at Scale

Localizing franchise social media at scale means deciding what should stay consistent and what should change by location, then automating the difference.

Alex Hayden
September 22, 2026
How to Repurpose Your Franchise's Best-Performing Social Media Content
Social Media

How to Repurpose Your Franchise's Best-Performing Social Media Content

Repurposing a franchise's best-performing social content means finding the pattern behind what worked, not just copying the post itself.

Alex Hayden
September 15, 2026
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