The new year is the most popular time for people to make resolutions for a healthier lifestyle, and improving your fitness is a key area to focus on. With so many fitness franchise options to choose from, it can be overwhelming when trying to choose which one will help you meet your fitness goals. Gym social media profiles show the highlights, but you may wonder what the real experiences are actually like.

This is exactly why the Flamel.ai team took on four different fitness franchise classes, reviewing and ranking them. We checked out 4 franchises including, TITLE Boxing Club, AIR Aerial Fitness, Orangetheory Fitness, and Solidcore.

At Flamel.ai we can help empower multi-location businesses like fitness franchises with localized marketing tools and strategies. Our specialties include marketing for gyms who are trying to attract new members, retain current members, establish themselves as an authoritative voice in their local communities, and strengthen their fitness gym marketing holistically. No matter what fitness franchises need out from their social media marketing for gyms, Flamel.ai has the tools and content to make it happen! 

Check out our 2025 Franchise Marketing Guide Book to set your fitness franchise up for success this year!

We Try & Rank 4 Fitness Franchises 

Gym Franchise 1: TITLE Boxing Club

TITLE Boxing Club offers classes for all levels of boxers—including newbies—to help make you feel more empowered. Flamel.ai’s Matt Sichterman and Paul Ehlinger visited TITLE Boxing Club in downtown Cincinnati and their experience didn’t disappoint! 

Both testified to the greatness of their instructor. Their coach gave them an excellent introduction to the workout, while still challenging them in all the right ways!

Gym Franchise 2: AIR Aerial Fitness

AIR Aerial Fitness is designed to help strengthen your core with aerial fitness training classes with all levels being welcomed. Flamel.ai’s Ava Hermann visited AIR Aerial Fitness in Ann Arbor. 

Gym Franchise 3: Orangetheory Fitness

There are a variety of classes offered at Orangetheory Fitness that focus on strength, endurance, and cardio, all of which cater to various levels of fitness. Flamel.ai’s Zach Martin attended the Everest Class, one of the franchise’s signature, advanced workouts. 

As an experienced runner, Zach said that this fitness class is good for people with a decent amount of cardio experience. He also said that the class was challenging, but rewarding which leaving him feeling set up for success, heading into his weekend.

Gym Franchise 4: Solidcore

Solidcore offers fitness classes on a pilates-inspired reformer, for a high-intensity, full body workout. Flamel.ai’s Bridget Johnston frequently attends Solidcore classes in Indianapolis, and for this challenge, she took a class with one of her favorite instructors. 

In addition to her instructor being great as usual, Bridget said that she loves the Solidcore atmosphere. Its moody lighting, bumping playlist, and talkative instructors really push fitness class attendees to go further than they thought possible. 

Upgrade Your Franchise Marketing for Gyms & Fitness Centers

The key to winning fitness franchise marketing in 2025 is through creating localized campaigns across social, advertising, email, and more. Localized marketing is the ultimate game-changer for fitness franchises especially, it brings in new, high value class attendees within your area and it keeps enthusiasm high for visitors and members, year-round! 

To help enhance fitness gym marketing and social media marketing for gyms all year long, download Flamel.ai’s 2025 Franchise Marketing Guide Book!

Covington, KY – December 10, 2024 – Flamel.ai, a leading innovator in AI-driven marketing tools for multi-location brands, is thrilled to announce that Joe Andosca, Chief Innovation Officer of the fast-growing franchise DivaDance, is officially joining the team as a Franchise Advisor. Joe brings invaluable insights and industry expertise to help Flamel.ai expand its capabilities as the comprehensive marketing cloud for multi-location businesses.

DivaDance, a franchise with over 60 territories sold, with 50 more in development over the next 18 months in the US and Mexico, has experienced firsthand the complexities of managing marketing strategies in a quickly scaling system. Joe has been a driving force behind DivaDance's success in franchising the unique model, leveraging his 20+ years of marketing experience, including roles at Turner, Viacom, and Twitch. Since 2017, in addition to working alongside his wife, Jami Stigliano Andosca (DivaDance CEO and Founder), he has brought his creative curiosity and passion for operational efficiency to the franchising space through innovation.

In his advisory role, Joe will contribute to Flamel.ai's mission of transforming how franchises approach growth. 

Joe has been collaborating closely with the Flamel.ai team throughout 2024, helping to refine their game-changing AI-driven paid social ads tool. This partnership has already demonstrated the potential to solve common pain points faced by franchise marketers—challenges Joe has expertly navigated throughout his career. His guidance will further enable Flamel.ai to evolve from its foundation as an organic social hub for multi-location brands into a robust, all-encompassing marketing cloud.

“We couldn’t be more excited to have Joe officially on board,” said Paul Ehlinger, CEO of Flamel.ai. “Flamel’s mission is to drive growth for our customers. Having Joe on the team allows us to solve for each and every one of his marketing challenges, all of which are experienced by countless multi-unit brands around the world.”

Joe Andosca echoed his enthusiasm for the partnership: “Having worked closely with the Flamel.ai team, I’ve seen firsthand their passion and commitment to solving real-world franchise marketing challenges. "Their Al-driven platform addresses the pain points of our franchisees and what we've seen in modern franchising, and I'm excited to officially join their journey to revolutionize the industry."

Flamel.ai’s platform empowers franchises to scale their marketing efforts with precision, leveraging advanced AI to optimize organic strategy and paid social ads while maintaining brand consistency across all locations. By partnering with thought leaders like Joe Andosca, the company is well-positioned to continue its trajectory as the go-to marketing solution for franchise businesses.

For more information about Flamel.ai and their innovative marketing tools for multi-location brands, visit www.flamel.ai. 

Media Contact:

Bridget Johnston

Head of Marketing

Flamel.ai

About Flamel.ai

Flamel.ai is an AI-powered marketing platform designed to help multi-location brands excel in paid and organic social advertising. By simplifying the complexities of franchise marketing and delivering scalable, data-driven solutions, Flamel.ai empowers businesses to grow and thrive in competitive markets.

About DivaDance

DivaDance is a fast-growing dance fitness franchise whose mission is to Inspire Confidence and Build Community through empowering and fun dance choreography classes for adults. With over 50 open locations and a rapidly expanding footprint, DivaDance is redefining fitness, wellness, and lifestyle franchising.

Covington, KY, December 2, 2024 — Flamel.ai, the AI-powered marketing solution for multi-location brands, today announced that it has secured new funding from Cintrifuse Capital, Keyhorse Capital, and Fireroad Ventures. This investment will drive Flamel.ai's transformation from a social media hub into an all-in-one, AI-powered marketing suite that grows revenue across every unit of multi-location businesses. By unifying all marketing technology tools into one platform, Flamel.ai empowers franchisors and their franchisees to reach their audiences more effectively and achieve sustainable growth.

"Our customers' growth is the driving force behind everything we do," said Paul Ehlinger, CEO of Flamel.ai. "This funding enables us to accelerate our mission of empowering multi-location brands to connect with their audiences in more meaningful ways. By harnessing the power of AI and integrating all marketing tools into a single, unified platform, we're not just simplifying marketing efforts—we're revolutionizing how our customers engage with their markets and fostering sustainable growth for their businesses."

Kelby Price, Managing Partner at Keyhorse Capital, expressed strong confidence in Flamel.ai's vision. "Flamel.ai has developed a compelling approach to simplifying marketing for multi-location brands, and we look forward to supporting this young company in partnership with the Kentucky Cabinet for Economic Development. We’re thrilled to be part of their journey and the opportunity to bring lasting value to Kentucky and the franchising industry."

Tim Metzner, Founder & CEO at Fireroad, added,“Flamel.ai is transforming the digital landscape for multi-location brands with AI-driven tools that streamline and amplify marketing efforts, driving sustainable growth for each business unit. Fireroad Ventures loves partnering with experienced founders focused on tech-enabling small business owners to drive growth, so Paul and the Flamel team check all the boxes!"

Max Dworin, Vice President of Cintrifuse Capital, agreed and said, “Cintrifuse Capital is proud to empower founders like Paul, whose groundbreaking work is not only changing industries but also reinforcing Cincinnati as a hub for innovation and entrepreneurship. We are excited about the early traction Paul and the Flamel team have found with brick-and-mortar franchises, and have a ton of conviction in their ability to continue delivering an innovative solution that solves a serious pain point for multi-location brands across the country.”

Flamel.ai has been collaborating with innovative brands like DivaDance to develop new features. "Working with DivaDance has been instrumental in building our automated paid social ads feature," noted Ehlinger. "Their insights have helped us create AI-driven solutions that meet the real-world needs of brands striving for cohesive and effective local marketing strategies."

"Flamel.ai has been a game-changer for our marketing efforts," said Joe Andosca, CIO at DivaDance. "Their AI-powered platform, especially with the new automated paid social ads feature, makes it far easier for us to manage our local marketing and reach our audiences effectively. It's exactly what we need to scale our advertising and grow sustainably."

With the beta launch of the automated paid social ads feature, Flamel.ai invites other multi-location brands to participate and experience the benefits of an AI-powered, integrated digital marketing cloud. This transformation signifies Flamel.ai's commitment to supporting the extreme growth anticipated in 2025 and beyond.

About Flamel.ai

Flamel.ai is the AI-powered digital marketing cloud designed specifically for multi-location brands. By bringing together all marketing technology tools—organic social media, paid social ads, email marketing, text messaging, local SEO, and more—into one unified platform, Flamel.ai makes it easier for brands to reach their audiences and grow sustainably. For more information or to inquire about beta access, visit www.flamel.ai.

About Cintrifuse Capital

Need from Cintrifuse Capital drives the growth of a thriving startup ecosystem in Cincinnati by strategically investing in pre-seed and seed-stage startups and empowering them with access to capital, customers, and talent, ensuring founders have the resources to scale and innovate. Through our Fund of Funds investments and robust co-investment networks, we attract national and regional capital, channeling it directly into high-potential startups. With a track record of job creation and measurable economic impact, Cintrifuse Capital is a catalyst for making Cincinnati the best place in the Midwest to launch and grow a startup.

About Fireroad Ventures

Fireroad Ventures is an early-stage venture capital firm led by serial entrepreneurs based in Cincinnati, OH. Along with equity investments, Fireroad Ventures offers unique support for holistic founder flourishing to their portfolio companies and a platform uniquely designed to add out-sized value to SMB-focused tech founders.

About Keyhorse Capital

Keyhorse Capital is a seed-stage venture capital firm focused on supporting a thriving community of entrepreneurs willing to go the distance to build and grow innovative companies. Keyhorse is focused on investing in early-stage companies based in Kentucky through a funding partnership with KYInnovation and KCED. Keyhorse Capital has provided financing to 254 companies. Their active portfolio of 140 companies has created more than 800 jobs and counting. Learn more at keyhorse.vc.

Media Contact:

Bridget Johnston

Head of Marketing, Flamel.ai

bridget@flamel.ai

Dallas, TX – petbar, the rapidly expanding pet grooming and self-service wash franchise with locations across the country, today announced a strategic partnership with Flamel.ai, a leading AI-powered social media hub for multi-location brands. This collaboration aims to enhance petbar's digital presence by empowering franchisees with cutting-edge social media marketing tools.

The partnership will enable petbar's franchisees and corporate team to leverage Flamel.ai's advanced AI technology to create engaging, localized content while maintaining brand consistency across all locations. This initiative is part of petbar's commitment to supporting its franchisees' growth and success in the digital space.

"We are excited to partner with petbar to bring our solutions to their franchise organization," said Paul Ehlinger, CEO of Flamel.ai. "Our tools are designed to simplify and enhance social media marketing, allowing franchisees to focus on delivering exceptional services to their clients while expanding their online presence."

"We are thrilled to partner with Flamel.ai to elevate our franchisees' social media marketing efforts," said Dan and Ashley O'Loughlin, owners of petbar. "This collaboration will empower our franchise network to connect with pet owners in their communities more effectively, showcasing the exceptional care and services petbar provides. By harnessing cutting-edge AI technology, we are not just enhancing our digital presence but also reinforcing our commitment to supporting our franchisees’ growth and success."

Through this partnership, petbar franchisees will gain access to Flamel.ai's comprehensive suite of tools, including AI-powered content creation, automated scheduling across multiple social media platforms, and advanced analytics to measure performance. The platform's ability to maintain brand consistency while allowing for local personalization aligns perfectly with petbar's mission to provide exceptional pet care services with a local touch.

For more information about petbar and franchise opportunities, please visit www.petbarinc.com. To learn more about Flamel.ai and their AI marketing solutions, visit www.flamel.ai.

About petbar

petbar is a full-service and self-service pet wash and boutique offering premium grooming services in a bright, spa-like setting. With locations across multiple states, petbar provides a low-stress environment for pets and their owners, offering everything from self-service washing to professional grooming services.

About Flamel.ai

Flamel.ai is a leading social media hub for multi-location brands, enabling franchises to turn each unit into a marketing engine. The platform helps businesses drive meaningful engagement and conversion with local, personalized content while preserving brand integrity through AI-powered tools and centralized management.

For petbar:

Ashley O’Loughlin, Co-Founder & COO
ashley@petbarfranchise.com

For Flamel.ai:

Paul Ehlinger, Founder & CEO

paul@flamel.ai