When you’re managing ads across dozens of franchise locations, even “simpler” campaigns can eat hours away from your week. That was the case for DivaDance, a dance fitness franchise that runs ads for everything from two-week trial offers to special seasonal promos across their 60+ studios.
Before partnering with Flamel.ai, setting up paid social campaigns could take up to 10 hours. Now? DivaDance can launch fully customized Meta ads campaigns in under 10 minutes.
Here’s how they did it . . . and why it felt “magical.”
The Problem: Ad Builds Can Take Days
DivaDance’s team had been managing their Meta campaigns manually, tweaking every piece of creative, setting targeting per location, linking forms, tracking budgets, and more. Franchise marketing teams know this process—and how time consuming it is (or *ahem* used to be)—all too well. However, as localized social ads return $5 for every $1 franchises spend, all multi-location businesses need to run these types of ads in order to connect with their local audiences.
Imagine doing the exact same thing 40 times just to run one promotion. Every campaign, no matter how simple, can quickly become a logistical headache. This issue is exemplified for multi-location franchises, as different business locations often need different forms, URLs to drive consumers to, and location-specific messaging.
That’s how Meta ads needed to be built before Flamel.ai. Now, they’re built in minutes and ad creative contents are dynamically updated to match the needs of local regions and their audiences’ preferences.
The Solution: Flamel.ai’s Social Ads Solutions
Flamel.ai’s new social media ads tools were designed for multi-location franchise brands, just like DivaDance. In just a few clicks, the DivaDance marketing team spun up over 40 localized ads, instantly.
In a few minutes, they:
Created one parent campaign with creative content that’s set to dynamically update, based on studio location
Auto-generated localized ads for their network of studios
Linked the right forms and landing pages per location, so audiences are given more personalized experiences that connect them to a nearby DivaDance studio
“It was genuinely magical,” said Joe Andosca, DivaDance’s Chief Innovation Officer and Head of Marketing, when describing the experience of using Flamel to build the franchise’s social ads.
Flamel.ai even analyzed DivaDance’s existing Meta ads account data to pre-fill common targeting, interests, and budget preferences. This saves their team even more time, keeping them from rebuilding and re-entering information every time they start a new campaign.
The Results: Localized Social Ads Were Built Really Quickly
Here’s what DivaDance achieved within the first session using Flamel.ai for franchise social ads:
44 new ads were launched in under 10 minutes
Campaign build was time cut by 90%
Dynamic ad copy and creative are now automatically personalized by studio location
Instant form management is streamlined across locations
Clean, organized ad structure offers better reporting
“Flamel.ai definitely saves a ton of time,” said Andosca. “That’s great. That’s the goal.”
Flamel.ai’s Social Ads Are Built for Scaling Franchises
Another win? Flamel’s tools aren’t just fast . . . they’re smart. DivaDance’s team used dynamic variables to customize ad copy with each city’s name, studio links and more.
Long story short: This means no more rewriting the same content dozens of times, in order for it to fit each unique location!
Additionally, our franchise social ads platform makes editing and pausing campaigns easy too, perfect for when only some franchisees opt into a promotion, sale, or event. For example, if only 20 studios opt in to participate in a seasonal campaign, DivaDance can easily create and launch said ads for those select 20 locations.
Final Takeaway: Social Ads for Franchises Are Easier to Build, Faster to Launch & Deeply Personalized
Scaling social ads for franchises used to mean spreadsheets, help sessions, and hours of repetitive setup. With Flamel.ai, DivaDance traded all that for speed, a simple-to-navigate structure, and scalable success.
If you’re a multi-location brand who wants to save time and personalize advertising for the businesses within your portfolio, make advertising on Meta faster, easier and more effective with Flamel.ai.
