We’re proud to share that Flamel AI was recently featured in a national Franchising.com article highlighting MassageLuXe’s strong 2025 performance and continued momentum heading into 2026.
The article spotlights MassageLuXe’s impressive systemwide growth, franchisee satisfaction and national recognition, including their jump on the Entrepreneur Franchise 500 and return to Franchise Business Review’s Top 200 Franchises list. As part of that story, Flamel AI was named as a technology partner supporting the brand’s localized marketing efforts through AI-powered social ads.
For us, this kind of recognition is both exciting and validating. Local marketing efforts in franchising have been shown to grow revenue over 3x faster. With Flamel AI’s Social Ad Playbooks, MassageLuXe exceeded that average, generating a 512% ROI and nearly $3M in revenue via hyper-localized and auto-optimized ads.
Their success story reflects the exact reason Flamel exists: To help franchise brands scale smarter, empower franchisees and turn strong systems into real, local impact.
A Standout Year for MassageLuXe
MassageLuXe closed out 2025 with remarkable systemwide performance and entered 2026 with significant momentum. Their highlights include:
Surpassing 100+ open locations nationwide
Opening 13 new spas in 2025
Expanding into new markets across the U.S.
Ranking No. 371 on Entrepreneur’s 2026 Franchise 500 (a jump of more than 120 spots year over year)
Earning a spot on Franchise Business Review’s 2026 Top 200 Franchises
Achieving an improved Franchise Satisfaction Index score of 79, well above the industry average
Even more telling: Approximately 60% of new growth came from existing franchisees reinvesting in the brand, a strong signal of confidence in the model and support systems.
Why This Matters for Franchise Marketing
Sustainable franchise growth doesn’t happen by accident. It requires:
Strong leadership and franchisee support
Consistent brand execution across markets
Modern systems that reduce friction for local owners
Marketing tools that are powerful and easy to use
As franchise systems grow past 50, 75 or 100 locations, localized marketing becomes exponentially more complex. Franchisees need to show up in their communities with relevant, on-brand messaging, without becoming full-time marketers themselves.
That’s where automation and AI-driven marketing infrastructure make the difference.
Supporting Localized Marketing at Scale
As part of MassageLuXe’s broader investment in innovation, Flamel AI supports the brand’s localized marketing strategy through AI-powered social ads and marketing automation.
Our goal is simple: Make it easier for franchisees to execute great marketing locally, while maintaining brand consistency systemwide.
By removing friction from ad creation, franchisees’ ad localization and campaign optimization, marketing teams can focus on serving guests, growing their businesses and building trust in their communities.
As Kristen Pechacek, President and CEO of MassageLuXe, shared in our joint case study:
“For us, the most exciting part of this campaign was both the revenue and how we achieved it. Turning our advertising investment into projected millions in profit at this scale is extraordinary. Flamel.AI gave us the infrastructure to launch hyper-local campaigns across our entire system with total brand control. Our franchisees felt confident, our team stayed agile and the results exceeded anything we’ve seen from holiday campaigns before.”
That local-first mindset paired with strong systems and modern tools is what enables brands like MassageLuXe to grow with confidence, consistency and care.
Proud to Be Part of the Journey
We’re honored to be included in MassageLuXe’s national growth story and proud to support a brand that continues to raise the bar for franchisee experience, customer satisfaction and thoughtful expansion.
When our customer wins, we win. And this is exactly the kind of momentum we love to see in the franchising industry!
👉 Read the full article on Franchising.com
👉 Learn more about how Flamel AI helps franchise brands scale localized marketing
