If you’re looking to drive real, local results for your franchise marketing—because we all know that one single marketing approach doesn’t work for every single location—consider franchise influencer marketing.
Specifically, local influencer marketing.
In today’s social-media-first economy, consumers trust people more than they trust ads. In fact, 82% of consumers say they’re likely to follow a recommendation from a micro-influencer, and 60% of marketers say influencer-generated content performs better than branded posts. That’s a huge opportunity for franchise businesses looking to boost awareness and drive revenue at the local level.
Influencer marketing can feel overwhelming, if you don’t know where to start. That’s why we created the Influencer Marketing Guide for Franchisors & Franchisees, a free, comprehensive ebook that gives you a 360-degree strategy for launching, managing, and scaling local influencer campaigns that actually work.
How Is This Franchise Influencer Guide Helpful?
Unlike generic influencer playbooks, our guide is made specifically for franchises. Whether you're a franchisor looking to support multiple locations, or a franchisee wanting to grow within your community, this resource is your new go-to!
Here’s what you’ll learn . . .
How to Find the Right Franchise Influencers for Your Markets
From using Instagram geo-tags and TikTok’s localized algorithm, to tapping into your own customer base, we break down the most effective ways to find authentic, affordable, and hyper-local influencers who align with your brand . . . across any location of your business!
You’ll also get a helpful checklist of influencer characteristics. Master niche and localized engagement and content, so you can identify the perfect match for your audiences and services.
Master Influencer Marketing Outreach & Negotiation
Our guide includes an outreach email template, along with a detailed pricing breakdown so you know exactly what to offer and what to expect in return. Whether you're offering a free service, flat fee, or affiliate commission, our guide helps you find the right approach to negotiate deals with any franchise influencer you’ll potentially work with.
How to Craft Influencer Content That Maximizes Engagement & Conversions
It’s not just about negotiating deals. Franchisors and franchisees are given guides on how to develop their most effective social media content with influencers who have the exact right audiences they’re looking for.
For example, micro-influencers boast 60% higher engagement rates than macro-influencers, so one or two of them within your city are more likely to have a profound impact on your business. Learn how to craft campaigns that drive clicks, foot traffic, bookings, and sales using Instagram Reels, giveaways, reviews, and more . . . with help from the right voices in your markets.
So don’t stress about blowing your budget on big names. We’ll show you how to run smart, high-ROI campaigns with manageable budgets, mixing-and-matching local influencers that your prospective customers resonate with.
How to Track & Measure Success of Local Influencer Marketing
How do you know if your influencer campaign is actually working? It all comes down to simple math. Our guide’s editable tracking template helps business owners more easily measure impressions, engagement, conversions, and ROI—so you can learn what works and replicate it across multiple locations.
Local Influencer Marketing is the Future of Franchise Growth
Answer honestly: Are you more likely to make a purchase or decision inspired by a traditional ad campaign . . . or from someone sharing their real life experiences? Most of today’s consumers opt for the latter. People crave authenticity, relatability, and personalized marketing, showing them amazing products and experiences that are within their own cities, towns, or areas. That’s exactly what local influencers deliver.
By building community-driven partnerships, your franchise marketing becomes more than a to-do item . . . it becomes a trusted local staple. With a local focus in franchise marketing, visibility increases 3-4x and revenue increases an average of 23%, and those metrics can grow even higher when marketing is done by voices that are trusted within your community.
Download the Influencer Marketing Guide for Franchisors & Franchisees here!
