Language moves fast, especially online. Every year, the internet invents a whole new set of words and phrases that go viral, make it into everyday conversations and “live in our heads rent free.” (If you don’t know what that means, keep reading. 😉)
Whether you're trying to keep your brand relevant, decode Gen Z speak or just stay in the loop, we've rounded up the top 25 slang words of 2025 you need to know. Plus, we added a few favorites from the past few years that are still going strong.
👉 Want to see how things have changed? Check out our Social Media Slang for 2023 blog for a trip down memory lane.
Now, let’s “lock in.”
🔥 Top 25 Slang Words Of 2025:
The Ick: A feeling of sudden repulsion or cringe toward someone or something, often during dating.
Example: He was chewing with his mouth open and I got the ick immediately.
Aura: The vibe or energy a person or thing gives off. It’s usually good, but can also be “negative aura.”
Example: That vintage bookstore has a cozy aura. His constant complaining? Negative aura.
Living Rent Free: When you can’t stop thinking about something, usually a person, moment or meme.
Example: That new song is living rent free in my head.
Crash Out: Having a meltdown or emotional outburst, sometimes triggered by stress or drama.
Example: She crashed out after reading all the negative comments.
OPP: Short for “opposition” or “opponent.” Used to refer to someone you don’t like or don’t trust. Countless diss tracks are dedicated to their authors’ opps.
Example: He hangs out with the opps now? Wild.
Mid: Something that’s mediocre or underwhelming.
Example: That movie was hyped up but ended up being very mid.
“W” or “L”: A win or loss. Used to rate people, actions or moments.
Example: Bringing snacks to the function? W. Forgetting the aux cord? Major L.
No Cap: No lie or seriously. Used to emphasize honesty.
Example: That concert was the best night of my life, no cap
Slaps: Something that goes hard and is awesome, especially music or food.
Example: This playlist slaps. Who made it?!
Period: Used to emphasize a statement and shut down further discussion.
Example: She’s the best to ever do it. Period.
Grindset: A mindset focused on non-stop self-improvement and hustle culture.
Example: He’s deep in his grindset era—gym, work, repeat.
Lock In: To focus completely and block out distractions.
Example: Finals week is here. Time to lock in.
Delulu: Short for “delusional,” usually said jokingly about unrealistic hopes or crushes.
Example: He liked my Story. I’m probably being delulu, but maybe that has a deeper meaning!
ATE: Did something flawlessly. Crushed a task with no flaws or crumbs left behind.
Example: That outfit? She ate. No crumbs.
Bet: A way to say “okay,” agree to something, or accept a challenge.
Example: You down for trivia night? Bet.
Soft Launch / Hard Launch: A soft launch subtly hints at a new relationship (like a hand in a photo). A hard launch is the full reveal.
Example: She posted his elbow. That’s a soft launch. Two weeks later, she hard launched him on socials.
Vibe Check: A quick read on someone’s mood or the overall energy in a room.
Example: Walked into the party and failed the vibe check instantly.
Situationship: A romantic or flirty relationship without clear labels or commitment.
Example: We don’t see other people but we aren't official. . . it’s kind of a situationship.
Brainrot: When you’re obsessively into something, especially memes or media, to the point it’s consuming your brain.
Example: That TikTok soundbyte that’s been in my head all day? Absolute brainrot.
BFR: Short for “be for real.” Used when someone says something outlandish or unbelievable.
Example: You think pineapple belongs on every pizza? BFR.
Out of Pocket: Inappropriate, wild or uncalled for behavior or comments.
Example: That joke was way out of pocket, dude.
Beef: Ongoing drama or conflict between people.
Example: There’s serious beef between those two actors.
Drip: Stylish or flashy fashion, especially outfits that stand out.
Example: That drip is next level. Where’d you get that jacket?
Glow Up: A major positive transformation, physically, mentally, or emotionally.
Example: Her 2020 to 2025 glow up? Unreal.
Fit Check: Showing off or rating your outfit. Usually done on video or in a mirror.
Example: Fit check before the concert: boots, crop top, leather jacket. Let’s go!
Top 5 Slang Words That Are Still Hanging Around
Some words just hit different . . . and they're not going anywhere anytime soon!
It’s giving: A phrase used to describe the vibe or impression of someone or something, usually in a positive or sarcastic way.
Example: Her outfit is giving me 90s nostalgia. It’s giving iconic.
Tea: A noun meaning gossip, drama or juicy information. Often used with “spill” or “sip” to indicate sharing or enjoying tea.
Rizz: A term derived from charisma, meaning the ability to attract or charm someone, especially romantically.
Example: He has so much rizz, he can get any girl he wants.
Sus: A shortened form of suspicious, meaning shady, sketchy or dubious. Often used to accuse someone of lying or hiding something.
Example: Why are you acting so sus? What are you hiding?
Slay: A verb meaning to impress, succeed, or dominate. Often used to compliment someone who looks amazing or does something remarkable.
Example: She slayed that performance. You slay, queen!
From “delulu” daydreams to “grindset” goals, today’s slang captures what we value and what we love to laugh about. If you're a brand looking to stay relevant on social media, consider this your go-to cheat sheet.
Just remember: timing and tone are everything. Use these terms authentically, or you might just give everyone . . . “the ick”.
Of course, new slang drops fast, but that doesn’t mean older phrases are out of style. Some 2023 hits are still going strong. Want to see how far we’ve come? Check out our Social Media Slang for 2023 blog for a little throwback and maybe a few words you’re still using today.
