If you’re a franchise marketer, you’re not just building campaigns. You’re navigating personalities, priorities and platforms, while growing an industry that’s responsible for 9 million jobs and counting.
You’re also busy trying to keep their brands aligned across time zones and owner mindsets. Some franchisees are eager and engaged, while others won’t even update their hours on Instagram. With local marketing budgets squeezed and brand consistency a top challenge, franchise marketing is a tough job.
But innovations powered by AI, positive outlooks, and staying on top of the latest and greatest technology can help simplify and scale your efforts, without sacrificing quality, brand, or control.
Here are five big franchise marketing time-wasters that AI can finally fix.
Franchise Marketing Challenge #1: Building Social Ads From Scratch (Again & Again)
Manually creating social ad campaigns for every location is exhausting. Resizing graphics, rewriting copy, updating location-specific offers and ad creative, can kill a day’s productivity. And that’s just for one post. Now multiply that by 20, 50, 100 locations.
AI automates busywork. Tools like Flamel.ai let you create one high-performing Meta ads campaign and automatically localize it per franchise location, updating audience targeting, to copywriting, to custom creative choices per storefront.
These types of hyper-localized digital campaigns are now the gold standard in franchise marketing, as customers expect experiences tailored to their community. Of course, the ads that resonate with followers in Memphis will likely vary from what strikes a chord in Seattle, and with AI-powered social ads, customizing and localizing ad creative can be done in just a few minutes.
Case in point: DivaDance launched personalized ads across 40+ locations in under 10 minutes using Flamel. You can see their full case study here.
Franchise Marketing Challenge #2: Chasing Brand Consistency
Franchisees love to "get creative" with their marketing. Unfortunately, that can mean Comic Sans, weird filters and off-brand messages that erode trust.
Instead of policing every post, AI-powered platforms can help enforce brand guidelines automatically. Flamel’s BrandCheck AI reviews all content before publishing to ensure alignment with your franchise’s look, voice and tone, saving your team from brand emergency mode.
Franchise Marketing Challenge #3: Getting Franchisees to Post At All
Franchise owners are exceptionally busy, often juggling a wide range of responsibilities that stretch their time and focus. With so much to do, marketing can often fall to the bottom of the to-do list. However, that leads to inactive social pages, lower local market engagement, and ultimately, fewer followers and customers.
With AI-generated content calendars, prebuilt caption templates and automated post scheduling, even the busiest (or least marketing-savvy) franchisee can stay active online. That’s how petbar boosted engagement by 64% and impressions by 85% in just 30 days.
To help make organic social easier, Flamel.ai has launched our AI Content Calendar Generator for franchise marketers. In just a few clicks, you can generate a month's worth of strategic social media content that’s customized to your brand voice and industry, including:
Post types (educational, promotional, engagement, behind-the-scenes),
Image captions,
Image and video suggestions,
And relevant hashtags
Click here to give it a try and generate your next month of social posts in just a minute!
Franchise Marketing Challenge #4: Manually Tracking Metrics Across Every Location
Pulling CTR, ROAS, impressions and engagement data from dozens of locations manually? That’s another time suck, taking hours of work and sometimes dozens of spreadsheets.
AI platforms automate the analytics process and surface what matters most. Flamel lets you monitor performance for each location in real-time and gives you simple, clear dashboards that make optimization easy. You can take a peek at what that looks like in the video below.
Franchise Marketing Challenge #5: Recreating the Wheel Every Time
Your best-performing campaign should work hard for you . . . And not just once, but as many times as you need, across every franchise location. Instead of rebuilding from scratch, franchise marketers can now use AI to clone, dynamically adapt and relaunch top campaigns across every location.
AI helps marketing teams scale what works, ditch what doesn’t, and finally get time back to think strategically. The smarter systems made possible by AI technology not only save time, but allow both franchisors and franchisees to hustle in other areas of their business, while marketing is streamlined and automated.
Want to see how Flamel.ai is helping brands like petbar and DivaDance grow their franchise presence across every location? Try it free for 30 days.
