LinkedIn is the world’s largest professional network, with over 900 million members in more than 200 countries and regions. It’s a powerful platform for B2B marketers, job seekers, recruiters, and anyone who wants to grow their online presence and reach their career goals.
But with billions of posts being shared every day, how can you make sure your content stands out and reaches your target audience? One of the key factors that can affect your content performance is timing. Posting at the right time can help you get more views, likes, comments, shares, and clicks on your posts.
So, when is the best time to post on LinkedIn in 2023? The answer depends on several factors, such as your industry, location, audience, goals, and content type. However, there are some general guidelines and best practices that you can follow to optimize your posting schedule and increase your chances of success.
In this article, we will share some of the latest research and data on the best times to post on LinkedIn in 2023, as well as some tips and tools to help you find your optimal posting time.
How the LinkedIn Algorithm Works in 2023
Before we dive into the best times to post on LinkedIn, it’s important to understand how the LinkedIn algorithm works in 2023. The algorithm is the formula that determines which posts get shown to each user on the platform. It’s designed to make each user’s newsfeed as relevant and interesting as possible, based on their preferences, behavior, and engagement.
The algorithm considers different factors to decide which posts should be shown to each user. These factors or ranking signals can be broadly classified into three categories: Engagement signals, Recency signals, and Composition signals.
Engagement signals are the indicators of how likely a user is to interact with a post. They include things like:
The relationship between the poster and the viewer (e.g., connections, followers, groups)
The relevance of the topic or industry to the viewer
The popularity of the post (e.g., likes, comments, shares)
The feedback from the poster (e.g., replies, reactions)
Recency signals are the indicators of how fresh and timely a post is. They include things like:
The date and time of posting
The frequency of posting
The recency of engagement
Composition signals are the indicators of how well a post is formatted and presented. They include things like:
The length and quality of the text
The use of media (e.g., images, videos, links)
The use of hashtags and mentions
The use of emojis and symbols
The algorithm uses these signals to rank each post in a user’s newsfeed. It also constantly updates and adjusts the ranking based on new data and feedback. Therefore, it’s important to monitor and measure your content performance and optimize your strategy accordingly.
Best Times to Post on LinkedIn in 2023
As we mentioned earlier, there is no universal best time or best day to post on LinkedIn that always guarantees high reach and engagement. However, there are some general trends and patterns that can help you find your ideal posting time.
According to various sources, here are some of the best times to post on LinkedIn in 2023:
Tuesdays and Wednesdays between 8 am–10 am
Wednesdays at 12 pm
Thursdays at 9 am and 1–2 pm
Fridays at 9 am
These times are based on Eastern Time (ET), which covers most of North America. However, you should also consider your own location and audience when choosing your posting time. For example, if you want to reach users in Europe or Asia, you may need to adjust your schedule accordingly.
You should also keep in mind that these times are not set in stone. They may vary depending on your industry, niche, goals, and content type. For example, if you want to share an informative article or a webinar invitation, you may want to post during weekdays when people are more likely to be online for work-related purposes. But if you want to share a motivational quote or a personal story, you may want to post during weekends when people are more likely to be relaxed and open-minded.
