When The Peach Cobbler Factory's Cincinnati email program and social pages needed a breakthrough, Flamel.ai's Agency stepped in with a creative, data-driven strategy that delivered astounding results—including averages of 843% increase in clicks and 266% increase in reach on Facebook, and a 2,175% boost in Instagram engagement across their accounts.
Here's how we partnered with The Peach Cobbler factory to leverage influencer campaigns, a refreshed social strategy, brand new email marketing initiatives, and a March Madness-inspired content strategy, the Cincy Sweet Showdown, to transform digital engagement.
The Strategy
Influencer Campaigns
Flamel.ai developed a strategy for The Peach Cobbler Factory to partner with local micro-influencers whose authentic voices resonated with Cincinnati's food lovers. These influencers showcased the irresistible offerings of Peach Cobbler Factory through compelling, shareable content, broadening the brand's reach and sparking organic interest.
The Cincy Sweets Showdown
Inspired by the upcoming excitement of March Madness, we launched the Cincy Sweets Showdown—a bracket-style contest inviting users to vote on their favorite desserts from the wide selection of Peach Cobbler Factory offerings. This competitive, interactive polling competition encouraged active participation multiple days per week, driving greater impressions and account engagement throughout the month.
A Robust Email Program
Starting from scratch, the Flamel.ai team created an email marketing program for Cincinnati’s locations of The Peach Cobbler Factory. These efforts included everything from setting up their email platform, list management and segmentation, newsletter creation, and specialized email journeys, such as giveaways and store-specific promotions.
The Results
266% Increase in Reach: An increase in regular content and cross-platform social promotions increased the average reach of their Facebook pages.
843% Increase in Clicks: Our strategy boosted engagement on their localized Facebook page’ interactions, converting interest into tangible actions.
2,175% Boost in Instagram Engagement: The interactive, competitive format of the Cincy Sweet Showdown spurred continuous audience involvement, fostering new levels of participation across Instagram accounts. Additionally, influencer reach and compelling content widened their engaged, local audiences.
New Email Program that Grew 111% in CTR: After building and launching this email program, The Peach Cobbler Factory saw a 111% in clicks and 137% increase in opens, month over month.
Ready to Transform Your Franchise's Social Media, Email Program and More?
At Flamel.ai's Agency, we specialize in localized franchise marketing strategies that deliver real, measurable results. If you're a franchisee seeking strategic social media services from experts in franchise marketing, let's elevate your brand together!
Contact us today and discover how our innovative strategies can drive growth for your business!
And if this case study has activated your sweet tooth, order from The Peach Cobbler Factory’s Hyde Park or Anderson Township locations now!
