Fitness Franchises

Fitness Franchises

Fitness Franchises

Fitness Franchises

How D1 Training Drives Social Engagement with Flamel.ai

How D1 Training Drives Social Engagement with Flamel.ai

Bridget Johnsotn

Bridget Johnston

Oct 31, 2024

2 min

Bridget Johnsotn

Bridget Johnston

Oct 31, 2024

2 min

How D1 Training Drives Social Engagement with Flamel.ai
How D1 Training Drives Social Engagement with Flamel.ai

If you’ve ever been a member at a gym, particularly a fitness franchise, you probably followed (or tried to follow) your local studio on social media. From the customer’s perspective, having a strong and localized social presence gives info on important events, staff, special classes, and more. 


From the franchisor and franchisee perspectives, the benefits are even better. Localized social marketing drives 3x the engagement and an average of 23% more revenue. 


The Challenge


This is why D1 Training partnered with Flamel.ai to expand their localized marketing efforts. Franchisee Bill Beckham was struggling to drive local marketing engagement, not having a solid idea on what to post, how often to post, and how to engage with his local community online to drive more business at his fitness center. 


Another challenge he faced was that D1 Training has bold and elegant branding. Having trained over 100 NFL Draft Picks and being named a Top 30 Gym by Men's Health, Beckham needed to ensure his social content was not only great, but good enough to be a part of the franchisor’s high standards. 


The Solution 


To solve the challenges he faced, Bill worked with the Flamel.ai team to implement its organic social hub. Along with himself, he had his business' general manager and trainers use the platform too, leveraging its:

  • AI-branded caption writer

  • Branded post concepts and templates

  • Pexels and Giphy integrations

  • Content scheduler

  • In-app media editor


The Results


After implementing the Flamel.ai organic social hub, Beckham’s location of D1 Training saw:

  • 170% more activity across their social media

  • Nearly 200% more engagement as well. 


“Incorporating Flamel.ai’s functionalities has significantly increased audience engagement,” said Beckham. “Posts consistently attract more likes and interactions, demonstrating their effectiveness in capturing our audience’s attention”


Flamel.ai made these outcomes easy to achieve by:

  • Creating more quality content: Leveraging Flamel’s AI copywriter and branded concepts, D1 Training increased their content production by 170%.


  • Driving greater audience engagement: In building more branded content, more often the D1 team increased their social engagement by 199%.


  • Saving money by cutting back on subscriptions: Beckham saved money by consolidating his subscriptions to Photoshop, Canva, Hootsuite, and ChatGPT into Flamel.ai’s platform.


  • Unmatched customer support: The Flamel.ai team worked hand-in-hand with Beckham and his team to build new content and features to grow his business.


Want to see how Flamel.ai can grow both your organic and paid social results? 

Schedule a demo to see how it’ll work for your brand!

Drive more social engagement with localized content.

Flamel.ai makes it easier than ever to create personalized social media content across 100's of locations - turning your franchisees into brand engines.

© Copyright 2024, All Rights Reserved by Flamel AI, Inc.

Drive more social engagement with localized content.

Flamel.ai makes it easier than ever to create personalized social media content across 100's of locations - turning your franchisees into brand engines.

© Copyright 2024, All Rights Reserved by Flamel AI, Inc.

Drive more social engagement with localized content.

Flamel.ai makes it easier than ever to create personalized social media content across 100's of locations - turning your franchisees into brand engines.

© Copyright 2024, All Rights Reserved by Flamel AI, Inc.

Drive more social engagement with localized content.

Flamel.ai makes it easier than ever to create personalized social media content across 100's of locations - turning your franchisees into brand engines.

© Copyright 2024, All Rights Reserved by Flamel AI, Inc.