If you’ve ever been a member at a gym, particularly a fitness franchise, you probably followed (or tried to follow) your local studio on social media. From the customer’s perspective, having a strong and localized social presence gives info on important events, staff, special classes, and more.
From the franchisor and franchisee perspectives, the benefits are even better. Localized social marketing drives 3x the engagement and an average of 23% more revenue.
The Challenge
This is why D1 Training partnered with Flamel.ai to expand their localized marketing efforts. Franchisee Bill Beckham was struggling to drive local marketing engagement, not having a solid idea on what to post, how often to post, and how to engage with his local community online to drive more business at his fitness center.
Another challenge he faced was that D1 Training has bold and elegant branding. Having trained over 100 NFL Draft Picks and being named a Top 30 Gym by Men's Health, Beckham needed to ensure his social content was not only great, but good enough to be a part of the franchisor’s high standards.
The Solution
To solve the challenges he faced, Bill worked with the Flamel.ai team to implement its organic social hub. Along with himself, he had his business' general manager and trainers use the platform too, leveraging its:
AI-branded caption writer
Branded post concepts and templates
Pexels and Giphy integrations
Content scheduler
In-app media editor
The Results
After implementing the Flamel.ai organic social hub, Beckham’s location of D1 Training saw:
170% more activity across their social media
Nearly 200% more engagement as well.
“Incorporating Flamel.ai’s functionalities has significantly increased audience engagement,” said Beckham. “Posts consistently attract more likes and interactions, demonstrating their effectiveness in capturing our audience’s attention”
Flamel.ai made these outcomes easy to achieve by:
Creating more quality content: Leveraging Flamel’s AI copywriter and branded concepts, D1 Training increased their content production by 170%.
Driving greater audience engagement: In building more branded content, more often the D1 team increased their social engagement by 199%.
Saving money by cutting back on subscriptions: Beckham saved money by consolidating his subscriptions to Photoshop, Canva, Hootsuite, and ChatGPT into Flamel.ai’s platform.
Unmatched customer support: The Flamel.ai team worked hand-in-hand with Beckham and his team to build new content and features to grow his business.
Want to see how Flamel.ai can grow both your organic and paid social results?