If you're in the pet care industry, you already know this: pets are family. And just like families, every community is a little different. That’s why localized franchise marketing isn’t just a nice-to-have. It’s essential to stand out in the competitive pet care market.
In fact, digital marketing is the most effective way to stand out to local audiences across your pet care franchise, as:
Social media delivers the highest ROI of any marketing channel for veterinary and pet care businesses, surpassing email and traditional media.
Franchise digital marketing is integral to lead pet owners to book appointments and make purchases, with 56% of Gen Z and 32% of Millennials learning about products via social media.
40% of pet care marketers cite platforms like Facebook as a leading revenue driver for their brand.
Whether you’re running a pet grooming franchise, dog daycare or mobile vet service, connecting with customers in each local market makes a measurable impact with both current and future customers. That’s how brands like petbar saw a 64% increase in engagement after one month while investing in their own localized marketing.
In this post, we’ll explore why personalized franchise marketing matters more than ever, and how you can leverage it across Facebook, Instagram and digital advertising to grow every storefront.
The Local Advantage in the Pet Care Market
The pet care industry is booming. From 2025 to 2029 alone, the market is forecast to expand by over $101 billion, driven by factors like rising pet ownership. For pet franchises, the secret to staying top-of-mind isn’t more generic posts — it’s more relevant ones.
Localized marketing lets you:
Show up where your customers are, in their feed and in their cities.
Tailor offers, events and promotions to each local area.
Build trust by speaking directly to pet parents in your community.
A customer in Austin wants to know about your dog wash deal this weekend. One in Chicago might be looking for winter paw protection tips. Personalized social marketing allows different franchise locations to create content that connects with people in their areas, boosting their engagement and following.
Pet Advertising With Meta Ads: Target Locally, Scale Nationally
Meta’s advertising on Facebook and Instagram is built for hyper-targeted local marketing. Today, localized social ads return $5 for every $1 franchises spend, proving that multi-location businesses need to run these types of ads in order to connect with their local audiences. With the right tools, you can run personalized franchise marketing campaigns that:
Dynamically update city names, services and locations.
Auto-target people near each franchise location.
Launch dozens of hyper-local campaigns from one dashboard.
While this work was previously arduous and time-intensive, AI technology makes the process of creating ads with content localized per location easier than ever before. It also ensures that campaign targeting is effective, reaching the right audience per storefront.
Pet Care Marketing on Organic Social: From One Size Fits All to Every Store’s Unique!
Your Instagram and Facebook posts are the face of your brand, but what if every location had a feed that felt local, promoted events and specials by location and shared photos and videos of their actual customers and pets?
There’s certainly a demand for this on the consumer side. 55% of consumers specifically want more local businesses to collaborate online or support local events, emphasizing the value of personalized franchise marketing.
When looking at pet care marketing on organic social, personalization makes your brand feel neighborly. It helps franchisees share:
Local events and promotions
Regional pet trends (think: flea season or winter coat tips)
Community partnerships, such as adoption drives
User-generated content, such as before and after photos of freshly groomed dogs
With a platform like Flamel.ai, pet franchises can create custom, localized content at scale. Flamel.ai helps pet care franchises turn every location into a marketing powerhouse, with AI-driven tools that create, localize and launch content across every single shop and the markets they serve..
Personalized Franchise Marketing = Growth
Localized pet care marketing isn’t just about “feeling local.” It drives real results, as 78% of local businesses directly attribute revenue growth to social media initiatives, particularly via Facebook and Instagram.
More relevant ads = more clicks
More local engagement = more foot traffic
More trust = more long-term customers
Whether you’re scaling your first five locations or hitting 500, marketing localization that’s fueled by AI and franchisees’ desire to tap into their local markets will set your brand apart in the crowded pet care industry.
Curious how Flamel.ai will work for your brand? Schedule a demo.
