Flamel's Agency Delivers Explosive Growth for The Peach Cobbler Factory Cincinnati
When the Cincinnati locations of this dessert franchise needed a digital reboot, Flamel's agency delivered. Influencer campaigns, a March-Madness-style contest and a new email program led to a 266% increase in reach, 843% more clicks, a 2,175% boost in Instagram engagement and a 111% jump in email CTR.
Bridget Johnston
Reach Increase
Clicks Increase
Instagram Engagement
Email CTR Growth
When The Peach Cobbler Factory's Cincinnati email program and social pages needed a breakthrough, Flamel's Agency stepped in with a creative, data-driven strategy that delivered astounding results, including averages of 843% increase in clicks and 266% increase in reach on Facebook, and a 2,175% boost in Instagram engagement across their accounts.
The team leveraged influencer campaigns, refreshed social strategy, new email marketing, and a March Madness-inspired content strategy called the Cincy Sweets Showdown.
The Strategy
Influencer Campaigns
Flamel developed partnerships with local micro-influencers whose authentic voices connected with Cincinnati food enthusiasts, showcasing Peach Cobbler Factory offerings through shareable content.
The Cincy Sweets Showdown
A bracket-style contest inviting users to vote on their favorite desserts from Peach Cobbler Factory's selection, encouraging weekly participation and account engagement.
A Robust Email Program
Starting from scratch, the team created a complete email marketing program including:
- Platform setup
- List management
- Segmentation
- Newsletter creation
- Specialized email journeys for giveaways and promotions
The Results
- 266% Increase in Reach: Regular content and cross-platform promotions boosted Facebook page reach
- 843% Increase in Clicks: Strategy drove engagement on localized Facebook pages
- 2,175% Boost in Instagram Engagement: Interactive Cincy Sweets Showdown format with influencer reach widened engaged audiences
- New Email Program: 111% increase in CTR and 137% increase in opens month-over-month
The results demonstrate how a combination of creative social media strategy, influencer partnerships, and a structured email program can deliver outsized returns for franchise locations looking to connect with their local communities.
Flamel's agency invites franchisees to discover how localized marketing strategies can drive similar growth for their business.
“In 2025, we are looking forward to creating authentic, personalized experiences for customers that bridge digital and physical worlds. With Flamel's assistance, we hope to build communities, both online and in our stores, where customers are not just consumers, but active participants in the Peach Cobbler Factory story. The future of franchising is about fostering deep, genuine connections through social media and also getting out into the community and in turn, creating loyal customers into advocates for our brand.”
Halle Gusweiler
Owner, Cincinnati Peach Cobbler Factory locations